Avuco is an international judo union that helps develop and support this martial art, hold competitions of various levels, ensure that the values underlying the sport are not violated, and their organization are held at the prover level.
Client: Avuco international judo union
Creative direction: Oni (Zemlianskaia Olga)
Art direction, Graphic design: Oni (Zemlianskaia Olga)
Year: 2022
The basis of the identity was dynamic pictogram graphics depicting a duel between two judokas.
The graphics convey the speed of movement of the figures and the moment that the viewer's eye has caught.
Dynamic sign based on the developed numbers for the 23rd Judo World Championship. The numbers are perfectly combined and complement the graphics themselves, enhance the dynamics and movement.
